Online Marketing in Canberra – Do You Know The Six Pillars of Facebook Success?

Online Marketing is about understanding the rules, and the ways that you can actually be successful and get to the desirable top position in Google. And it is no different with respect to Facebook– there are certainly some crucial areas that you ought to focus on to make sure you are being successful. Facebook for your company means absolutely nothing if you cannot use it to develop your company and your brand. You should convert ‘likes’ into email subscribers and those subscribers into paying customers. Everything comes together to add extra paths of revenue, grow your brand, and even boost your Online Marketing campaign in Canberra.

You will need to start contemplating Facebook in the right way, how do you do this? Well you should guarantee you have an idea of a bit about what you are doing because Facebook for your company is fundamentally unique to the one you have for your private use. By possessing a greater awareness and appreciation for how dynamic a website and program Facebook can be, you will have the chance to use it to its fullest potential to enhance your Business and brand.

So I always consider a good foundation as being based upon these 6 ‘Pillars of success’.

• Be Human
• Cultivate your Brand
• Important Conversations
• Caliber of Content
• Calls to Action
• Monitor progress

This means that you need to focus on making sure that you show customers that you are in fact a person, not some evil megacorp. That you can use communication to grow your brand, that quality content is key to actual interaction from your fans, that a call to action is particularly important to the posts you make, and that you will need to keep monitoring what happens and concentrate on what is really working for you.

If you are a small business, if you really don’t have a Facebook page for your website, and even if you are looking to get the most out of it– then this is the place to start, and these are the areas to focus on.

If you are just starting with Facebook, then I also would encourage you to start contemplating the following questions.

• Why do you want to have a Facebook page for your business?
• What do you want from your time and effort on Facebook?
• What sorts of marketing have you taken before?
• Keep these questions in mind through your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual technique to Online Marketing, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most recent SEO needs and you should keep looking. On that note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, feel free to give us a call at Internet Marketing Experts Canberra on 1300 595 013 or visit, http://www.internetmarketingexpertsCanberra.com.au

Internet Marketing – The importance of Inspiration

Internet Marketing Canberra is a integral component of online Success and will always need energy and time to be successful in spite of if you are a small business or a large company. If you have tried your hand at SEO and Marketing, or maybe if you have no clue where to begin then this is a wonderful place to begin with.

Over the last ten years I have spent a just plain ridiculous volume of money and time figuring out the ideal way to make my websites producing income. If I had not had such bad experiences I don’t think I would ever been forced into learning Internet Marketing for myself. So take note, and pay attention to a couple of the lessons I have discovered so you can get the greatest start possible, particularly if you are a small business owner in Canberra, or if you are just starting out with Internet Marketing.

It all boils down to inspiration. It can come from any number of places, but it is always tough when you fall into a form of ‘writers block’ and can not seem to come up with ideas for your business’ marketing campaign, product initiatives, social media, or content. If you find that is the case, try some of these tips.

Look to Google’s Keyword planner. I discuss this resource a lot, and if you need to know some of the wonderful way to use it look here It will really help to check out keywords, and help you think about some ideas to help include in your work and SEO campaign.

You may also wish to take a look at ‘ubersuggest’ it is yet another terrific resource that you can just enter a keyword and it will provide you much more phrases that are associated with that word, it so fantastic for your Internet Marketing.

One creative thing I often look to for inspiration for a blog or a post is history. It can lead to fascinating discussions of anniversaries, or even just help to frame a new article and give you some tips. Favourite spot to turn to is ‘BBC on this day’ http://news.bbc.co.uk/onthisday

If you are looking for more inspiration:

• Keep finding new and unusual aspects of your Cairn’s business’s niche.
• Read. Read as many books as you can in your business area– not only will it help you understand, but it will offer you an interesting thing to talk about.
• Look to your competition, and see if they have ideas.
• Apply ideas outside of your local business area.
• Look to each step of your business and think about not simply FAQs but any help that you can offer along the way

While at the same time it may seem like a waste of time, one of the ways you can get ideas is to just explore the internet to see what other individuals are doing with their Internet Marketing. No idea is original these days, so be influenced by what works, and then add your own twist to it so it is unique to your business, your brand, and your Marketing campaign.

Inspiration is so vital to understanding not only where to go, but how to get there. That is why my business Internet Marketing Experts Canberra is driven by your ideas and your vision. We aim to work closely with you throughout the process and together we can accomplish some amazing things with your Internet Marketing.

If you wish to learn more, call on 1300595013 or visit, http://www.internetmarketingexpertsCanberra.com.au.

Internet Marketing Canberra – Are You Making money online from your efforts?

Internet Marketing in Canberra are necessary when it concerns success – so ask yourself right now, are you really making money from your business because of your SEO? If you aren’t then you might need to start thinking about an SEO service for your Canberra local business. But for now, I would like to talk to you about a few matters.

Internet Marketing Canberra- What are you saying!

Internet Marketing in Canberra can be a vague and ill-defined area but people always go on about content. But, that is also fairly damn vague. Because of this, this is a little guideline to help drive you in the right way and help you learn about just want ‘content’ means when it involves internet marketing, particularly if you are a local Canberra business.

Ultimately, content in internet marketing refers to pushing for high quality and accomplishing your financial goals and successes.

To that end, there are four main areas of content, content that:

Persuades, converts, educates, and entertains.

This visual was used by First10 and Smart Insights.

Entertaining Content

It’s all about creating content that interest your target audience and draws attention to yourself to ensure that people who may not even realise they need to get your product will actually pay some more attention to you. This is so necessary for a local business, especially in Canberra where you want to make sure people are focusing on you.

Persuasive Content

This content is the stuff that helps to remind people to buy from you, or tries to get them that last step to a conversion, it is great to produce this sort of content often because you never know when it could push that final little bit of a sale.

Educational Content

You may be wondering why you want content to educate. Well, it makes use of the rational side of consumers and helps to target that variety of audience. Content that educates actually shows them the advantage of your product and raises that rational concept that they need your product. And remember, people don’t only share funny cat videos, some people like sharing things so they look clever.

Converting Content

This is the content that can directly process a conversion and advance your profits. It’s essentially the key style of content, but may be a total breakdown if not done correctly. So do your homework, and make certain you focus on what actually helps your digital marketing strategy actually convert enthusiasm into sales.

You may notice that I have been promoting both rational and emotional content, this is because you really do need both. Every audience will be different depending upon your company, but there are constantly going to be consumers who respond better to emotional content and those who respond to the rational and logical arguments and ideas you make. If you actually want to get the most out of it, do some deep level client profiles and try to better comprehend your local Canberra customers and what is likely to bring them to your outlet and make a sale.

Content can be a really straightforward process, but if you intend to really push your internet marketing campaigns, you need to comprehend the different types, which is why I have attempted to explain them here.

Content is just among the many areas we deal with at Internet Marketing Experts Canberra, if you want to find out more or have a chat about what we can do to boost your digital marketing campaign, then call us on 1300 595 013

Or visit www.internetmarketingexpertsCanberra.com.au

Is your online security a problem?

Internet Marketing Canberra is something in which many business wind up worrying about keywords and social media, but take shortcuts that make themselves vulnerable. Therefore I would like to share with you a couple of tips and tricks I have already picked up that can help you as a small business in Canberra in order to make sure you are not jeopardizing your security. Most of these tips are centred on WordPress given that it is the most commonly used system, and there are many really uncomplicated ways that can help make it safer.

There is an incredibly large number of people that visit us because their WordPress site has been hacked. It can vary from some terrible things such as having data and information stolen, to even getting some malicious sites put up ads that you don’t want.

So my first bit of advice refers to passwords. Lots of people do not have a strong enough password because they either use the same one for every little thing, or it is something really basic. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to remember but there are clever ways to think about this. One that I have seen used really well is to pick something easy to remember, like a date, but spell it out. For instance, if your Canberra business was launched up on the 23rd of January, perhaps think about a password that is twenty3JAN – it is still quick and easy to remember, but far more challenging to guess. Same rules apply to your username – please do not have it set as ‘admin’.

Next, I want you to make certain you look at security plug-ins. These are really valuable and really easy to get access to in WordPress. I would recommend that you search for these ones – I have used one myself for ages, and I have had clients that really like the other two.

• Bulletproof security.
• WordFence.
• Exploit Scanner.

My last piece of security advice for you is to stay away from free themes and purchase something with greater security. Most companies that have safety and security issues have just gone with a pretty, free theme that is not difficult but has far too many areas that can be manipulated. Don’t get me wrong, lots of themes are secure enough to use, but it isn’t always the case, so I tell people to just simply invest $20 and get a respectable one which is known for security. I would suggest taking a look at http://www.envato.com they have some brilliant themes, and even have some premium themes totally free as part of their monthly specials.

That’s everything I have to say, just 3 quick, basic pieces of advice that you can carry out this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and purchase a good theme. Your INTERNET MARKETING campaign is not going to do you any good if your web site is open to security threats and no one relies on you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with INTERNET MARKETING feel free to contact us here at Internet Marketing Experts Canberra on 1300 595 013 or visit, .internetmarketingexpertsCanberra.com.au.

Internet Marketing Canberra’s DIY SEO

Internet Marketing Canberra is a interesting and engaging area, or at the very least it looks like that to someone who works in SEO. We frequently have people coming to us either having no clue what to do next, or having come up with a complicated master plan that will inevitably fail. it is amazing the amount of people simply don’t understand how simple it could be to set up SEO from home. It may seem that me telling you about this is a tad count-intuitive to my business structure, but truthfully it remains in everybody’s best interest to see more education and learning about ways to operate a much more honest and well-designed SEO campaign. So here are a handful of tips for you about what you can do at home to enhance your SEO as a small Canberra business.

Be sure your company is ‘crawlable’ – have all of your pages linked

Far too many people have not in fact constructed their web page properly, so the most basic thing that you would like to do to make certain that your site is discovered, is to really make sure all of it is visible. The way Google works is that it dispatches what they call ‘spiders’ to go and ‘crawl’ the web for content, if they discover your homepage they will search for all pages connected to it, then people will have the opportunity to run a Google Search and find it. But if you have come up with pages for your blog, or shopping, but haven’t connected it to one of your other pages then the spiders won’t manage to find.

Consider keywords

You should make certain that you are concentrating on Keywords – these are the terms that people will associate with your company. Ideal way to think of it is to think about what words exemplify what you are going to sell, and what words people will be entering into google. So see to it you take a moment and list at least 10-15 words that you want to focus your business on. You then will want to try and work these words into your website in a natural manner. See to it that you don’t go overboard though, if you have the keyword phrase repeated 50 times on the one web page it isn’t going to help you. One idea would be to try and have one focus per page with one or two keywords repeated 8-15 times naturally.

Don’t worry about design

Too many in Canberra come to us at Internet Marketing Experts Canberra having worried about the colour and overlooked the vital parts, so make sure it is one of the last things you look at. But when you do look at it, here are a few free and convenient places to search for help. I strongly recommend places like http://www.unsplash.com and http://www.canva.com they will make it easier if you want to do the layout yourself.

Run a Social Media campaign

It is something that a number of people often overlook, but a social media campaign actually can have great advantages for your Internet Marketing. It is still unclear exactly the amount of it helps, but with Google’s constantly changing algorithm, it is only going to become more and more important as we move through 2016 and beyond. So create your Social Media campaign, reach out to people in Canberra and grow your customer base because it will create more respect for your label and boost your visibility.

So these are a few tips and tricks to help you to get a little SEO done yourself without wasting money on an SEO company before you are ready. But if you are seeking to boost your attempts even more, or are wanting to have a bit more of a discussion about where to go next, then call Internet Marketing Experts Canberra on 1300 595 013 or visit our website: http://www.InternetMarketingExpertsCanberra.com.au.

Digital SEO Marketing Canberra – Your Essential starting resource for your SEO and Marketing Ad campaign

Digital SEO Marketing Canberra is so significant in spite of whether you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no clue where to kick off then this is a great place to start off.

Over the past ten years I have spent a ludicrous amount of resources and time figuring out the ideal way to have my websites generating income. If I had not had these bad experiences I don’t think I would ever been pushed into learning this material for myself. So take note, and pay attention to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Canberra, or if you are just starting out with Digital SEO Marketing.

1.) The biggest aspect that I want to explain is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing gimmick, but rather I would like to try and make you mindful that you can’t succeed without commitment.

• When you have your first advertising campaign. Don’t invest $2 and complain that it didn’t work. You have to make a decision.
• You additionally can’t just conduct your campaign for a day. It takes at the very least a week to get a proper respect for an ad’s effectiveness.

2.) When you are creating content, don’t just duplicate everyone else, your Digital SEO Marketing will definitely be far better if you be distinct and look to what is lacking from your sector. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, acquire video software and produce something extraordinary.

3.) Look to developing a calendar to keep track of your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is vital for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t simply use this for your Digital SEO Marketing or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some resources that I would strongly recommend that you look into include some great research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something unique.

• If you would like to develop graphics, http://www.canva.com is great, straightforward and user-friendly for all your graphics needs, it is click and drop with lots of pre-sets.
• When generating infographics, check out https://infogr.am/ it is a simple way to create a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.
• And one tool for an overlooked part is https://followup.cc/ it is a Gmail plugin which will assist you through scheduling and planning because it lets your take note of customers and contacts that you should follow up with. It gives you email reminders and lets you monitor people so that you can boost your effectiveness and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to determining the success of your Digital SEO Marketing, it may be rather challenging to see how your business is going compared with your competition in Canberra or even all around the country. But the best way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively how much revenue it could be said to have generated. You need to look at all of this data, and see what the real result has been because while there may be thousands or millions of consumers looking at your content as a Canberra company, if no one engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Canberra I have seen some of the best, and most unfortunate efforts at Digital SEO Marketing therefore we don’t waste any time or your effort in producing real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit,.internetmarketingexpertsCanberra.com.au.

Digital SEO Marketing Canberra – Making your Business Become a Brand

Digital SEO Marketing Canberra is about Brand recognition, and the potential to grow your brand through SEO is always increasing in importance. The general shopper focus has moved towards a blend of building general brand awareness and having a product that genuinely speaks to them. This means that if a customer has heard of your brand positively, then they are even more likely to buy or engage with your services, then that of your competitors.

If your Canberra business is 100 % online then this step is absolutely crucial. When it comes to building this credibility, All you really have is your website. Keep in mind, the very best SEO strategy in the world won’t really help a website that is poorly created and is about as user friendly as a second-hand lawnmower. In spite of all the talk about metrics and Google formulas, your actual customers are human beings with needs. Get the message correct on your website and people will hang out on it, bookmark it, re-visit it, and tell their friends. I know this is basic, but don’t think that because you have finally got your site to the first spot in Google that your customers are going to love your site – they will just hop right out of it if it’s not what they are searching for.

‘Your website is your greatest asset. More people view your webpages than anything else.

Amanda Sibley.

Co-Marketing Manager, HubSpot.

A professional SEO service in Canberra will target this area and develop a specialised SEO campaign that will permit you to both develop your company while offering your customers with a crystal clear next step with how to engage and buy. This idea combines a lot of the areas that are common to SEO; link-building, social media, audience profiles. It’s all just an issue of tactics and strategy.

When it comes to the online world, it’s important that people in Canberra still consider you and your business as human. This is among the best parts of mediums like social media, but it is particularly true when it comes to brand recognition. The general idea is that people intend to associate with other people, not with organizations. It’s a simple connection to make when you can physically walk into a shop down the road and see at a look the stock, layout, professionalism, and manner of the store, but this is harder online.

If you are not too certain what to do here and you do not have $20,000 to invest in an ad agency for them to come up with a great look, then make use of your own judgement about what sites you like. Whether or not they are in your industry or not, it will help you to identify what works. Take note of what it in fact is that you like. I don’t care how humdrum your product or service is, if your site is visually pleasing it will not scare your visitors away. Computers were pretty ugly and boring until Steve Jobs came along. Up to 90 % of the buying decision is influenced by design and usability.

If you focus on humanising your label, while maintaining professionalism and trust, then it gives your potential customers a general focus and supplies a voice for your business. The three questions you should ask yourself are

• How well can my potential customers know me?
• Is my company likeable?
• Is my company considered trustworthy and reliable?

If you take these suggestions to heart and really contemplate growing your business in such a way that will humanise and have your Canberra company likeable and relatable then you have a good path to success. There are entire areas of your SEO campaign that you can (and should) dedicate to growing your brand due to the importance of this image and how it affects your Advertising impact, your Social Media campaign, and so many other areas.

As The CEO of an SEO Agency, Internet Marketing Experts Canberra, I have found a lot of small, local businesses that have no idea where to start when it relates to growing your brand. My advice to them is always to start off slow and do your own research, There is a lot of SEO that you can do yourself without investing money on a firm by just undertaking some basic research into areas such as growing your brand. But remember to stay patient given that these things take time. And once you try it, learn more and once you begin to think you want to grow and do even better, that is the time to approach an SEO agency. If you are ready to make that step now, then, then call Internet Marketing Experts Canberra on 1300 595 013 or visit our website: InternetMarketingExpertsCanberra.com.au.

Digital Advertising Canberra – What will 2016 hold for local small business?

Digital Advertising Canberra is a challenging thing, and as we enter 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, tough. You can certainly never find out what is around the corner, but if you find out the important parts of the past and look for patterns you can get a better understanding. This is particularly true for SEO. I hope to try and explain to you some of the major news that have been arising in 2015 throughout the Canberra SEO sector and the globe. From this with any luck together we can try and figure out where to focus our efforts, this will be specifically beneficial if you are a local Canberra business.

Think Local

This is the greatest developing trend and it is going to keep increasing in importance. This means that if you are an Canberra company and you are looking for local clients, then this is fantastic. Launching with the changes from Google Pigeon, we saw an arising trend that local Canberra searches were actually ranking higher than business with national headquarters, or even places on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines:

http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

And also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are swiftly growing overseas and are beginning to emerge in Australia and it won’t be long before they gain appeal in Canberra.

Mobile wallets

Society is getting more and more used to carrying around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Canberra business. 1 – you should be keeping an eye on growing trends, and make sure you have the capacity to actually let people pay – for example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2 – you can start making use of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are something that has had expanding use overseas and we are finding them locally now too, but they are essentially other ways of getting offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Canberra store, or even taking a walk past the area will be given more incentive to actually enter the store and make a purchase. It’s an ingenious promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even greater use of Aps such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell using these aps. It is amazing how many people can keep reinventing ways to get their business out there, and the same could be done for your local business in Canberra. Be creative and even research what other individuals have done, especially when it comes to social media – if you see something you like, remember of it and find a way to integrate a similar idea into you own campaign.

My last pieces of parting advice – and these are things that you can possibly do at this moment, today – would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Canberra level, and also boost your authority and perhaps even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will probably notice that the future actually looks efficient for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Canberra businesses, so I hope that you are as thrilled as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Canberra on 1300 595 013 or visit, WWW.internetmarketingexpertsCanberra.com.au.

Digital SEO Marketing’s strength comes from Quality Content

Digital SEO Marketing is based upon a strong base of quality content, so is your Canberra business truly strong enough to succeed? Far too many places out there are generating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is flooded with small businesses, like yours in Canberra, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would really like to have that one post or video go viral and let the Social Media Machine just generate free attention – but the truth is it is a lottery, and the most ideal plan that everyone can follow is to make constantly quality content for your fans to love, like and share.

There are a few Big Picture ideas that you will want to remember when it comes to Content:

Relevant Content is Key

Facebook is a rapid paced and constantly changing environment, as such you will need to make sure you reach people when it is going to be most reliable. This means everything must concern you, your company, your audience and what you hope to achieve. When you post about something that your target market genuinely cares about you will see greater response.

Content is not just words

Bear in mind that when we go over content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

High quality means posting content that follows the 3 E’s

Make sure your Content can Entertain, Educate and Empower. You ought to keep these terms in mind when generating content. If you can constantly make posts that typify one of the Three E’s then you will be on the path to creating a reputation for quality content.

If you are unsure about what you’re online or local Canberra target market will view as quality, then one of the simplest ways to figure it out is to work on some research. Look at your competition or at other areas around your market to see what other company’s in Canberra post and what sort of interaction they get. You shouldn’t be looking to copy them, but rather emulate the areas that work and make their success your own. When it comes down to it though, one of the most basic ways to know what your Target market will react to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. You may be shocked by what you discover.

And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Canberra on 1300 595 013 or visit, WWW.internetmarketingexpertsCanberra.com.au